We have a new Government, but what does that mean for investment markets?

The simple fact is our elections don't generally move markets as they do in some other countries.  The reason for this is that our major parties (Liberal/National and Labour) just don't differ enough in policy to have a huge impact.

But of course there have been some unique circumstances in the years leading up to this particular election, which may have greater impact than usual in a few key areas:

A few points which seem worthy of raising include:

• The policies of the new Government if implemented are likely to lead to smaller government, less regulation and over time improved productivity and economic growth.
• Expect a mini-budget around November that may contain more aggressive budget savings.
• The historical experience combined with the more business friendly approach of the Coalition suggests a positive share market response over time.
• The key uncertainty relates to the new Senate.

For more on how we're likely to be effected, especially with regards to investment markets, I recommend taking a look at economist Dr Shane Oliver's latest article.  As always, he cuts to the chase and is an interesting read. Click here to read Dr Oliver's insights.

If you'd like to hear more of what I have to say on the matter, click here for a recording of my most recent "You & Your Money" radio segment on 98.1FM Radio Eastern.

Talk soon,
Caren 

PS. Please don't keep me a secret.  If you'd know someone who'd enjoy this or find it useful, pass it on! 

Do you remember "New Coke"? A lesson for every business.

Can you guess the most recognised brand in the world?  If you guessed Coca-Cola, you'd be right.  

But does anyone remember "New Coke"?

In 1985 the Coca-Cola Company tested a new formulation.  This formulation was largely perceived to be better than Coke and Pepsi in the "blind" taste tests.  However, five years and millions of dollars later, the product refused to sell.

In fact, consumers demanded that the "old" Coke be brought back!

This was despite the fact that market research showed that the vast majority of people either preferred the taste of New Coke or couldn't tell the difference.  So what's all that about?

Loyalty to the brand name folks.

Believe it or not, the value of Coke's brand name is about 100 times more than its actual product!

I often get asked about the importance of branding for smaller businesses compared to big companies.  Frankly, your branding is crucial regardless of size.

Click here to find out what you should be considering for your brand!

And if you'd like to hear more of what I have to say on the matter click here for a recording of my most recent "You & Your Business" radio segment on 98.1FM Radio Eastern.

Talk soon,
Caren